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3 Ways YouTube Shorts Can Boost Your Marketing
If there’s a single type of content that is now officially king, it’s mobile-friendly short-form video. You’re probably thinking, “Great, so my business should be running to TikTok, right?” TikTok may...
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How You Should Be Marketing to Baby Boomers
Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s vital to also market yourself to the baby boomer generation....
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How to Succeed at Marketing to Millennials
If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As the largest generation in America (giving them quite...
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4 Easy Steps to Creating Viral Marketing in the Pet Market
In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced across the globe, many Americans turned to our furry, scaly,...
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Tapping into the Gen X Powerhouse: Essential Marketing Insights for Success
Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and 1980 — represents an influential population segment. However, they’re usually...
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Why and How You Should Be Marketing to Gen Alpha
If you’ve been keeping an eye on the latest trends, you’ve probably heard the buzz about Generation Alpha. Although these children seem too young to take into consideration when creating a new...
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What Is Threads: The Next Big Thing?
In the ever-evolving world of social media, platforms are constantly fighting for users’ attention. So it should come as no surprise that Meta recently introduced a new (potentially game-changing) app...
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What is TikTok Shop? Everything You Need to Know
We’ve seen countless social media platforms try an in-app feature. The most notable was Instagram, which quickly became a complaint for many users. Within three years of introducing the shop tab, Meta...
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Everything to Know About Brand Marketing and Creating a Strong Strategy
If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial piece of success. Whether you’re a startup or an established company,...
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The Comprehensive Guide to UGC Marketing
With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or service is more important than ever. Long gone are the...
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